SEO comprises a number of techniques, some of which are considered unfair or dishonest while others accurately and honestly represent a website’s content. The unfair are called black hat techniques. Sometimes they give a short-run boost to rankings and views, but often at the expense of search engine penalties and low-quality traffic.

In SEO terminology, white hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in our experience, deliver positive results and a big return on investment.



Focusing on mobile promotion ensures that your business will have a larger reach to the relevant audience. The mobile search and local searches are intricately linked. E-commerce websites in particular benefit from such promotions. Keep tabs on Accelerated Mobile Pages (AMP) to ensure a higher rate of traffic to your website.


Are your visitors, users, and customers satisfied with the interface on your website or app? Are they facing any trouble while navigating, signing up, or making a purchase? These are some of the factors to be noted during any good digital marketing campaign. When your website satisfies the needs of the users, they can make the most of the information you provide and even recommend your website to others. That, in turn, increases the traffic to your website.


That’s right keyword research is still important in 2017. New types of keyword tools create parent groups and keyword groups to help you make the most effective use of target and complementary keywords in your content.


Content marketing is essential to create an impact and win traffic. If your strategy is unique, you stand to best your copycat competitors. The planning hence should be done with care and caution.


A schema is a collection of HTML tags that can be easily added to a web page.  These tags create an enhanced description that appears in search results (commonly known as rich snippets) driving more traffic.


You can easily get more traffic though the white hat SEO link building. Beware: buying backlinks can be very dangerous and often falls into the black hat category. This kind of technique is perfect to gain traffic through relevant links.


Image search and links can also help you get more traffic to your website. Alt tagged images add crawlable content to your page in addition to improving the user experience. They can also get traffic through image search results.