SEO provides thousands of techniques, some fairer and more honest than others, to ensure an optimal positioning of your website in the SERPs.

The white hat SEO method, also known as Ethical SEO, refers to those techniques that represent digital marketing in the most authentic way. They are frequently used by those who intend to invest heavily in their websites, due to the long-term sustainability and success that this procedure guarantees.

At Second Crew we know you are interested in being updated and boost your website with the newest techniques in digital marketing. That is why we share with you the following seven most effective White Hat SEO techniques for 2017:

MOBILE FIRST PROMOTION: According to an article published in Lavanguardia.com, 75% of Internet consumption will be mobile in 2017. Today’s mobile application development runs an unstoppable race to provide users with solutions that are faster, friendlier and especially at hand. “Focusing on mobile promotion ensures that your business will reach the relevant audience.”

Did you know that mobile and tablet internet usage exceed desktop for the first time worldwide in October 2016? It’s predicted that in two years it will reach 80%.

LOCAL SEARCH OPTIMIZATION: Another factor to consider is that people search locally more frequently to purchase goods and services, and they do it through their smartphones. E-commerce websites understand this premise and benefit from mobile promotions. According to research by The Mobile Playbook, 94% of smartphone users search for location information, 51% visit a store, 48% call a store and 29% make a purchase.

MOBILE-DESKTOP PLATFORM BALANCE: The success of your online business depends on the balance between mobile and desktop promotion. Following the experts, GOOGLE is one of the biggest companies that is doubling down on mobile, affirming that “pages, where content is not easily accessible to a useron the transition from the mobile search results, may not rank as highly.”1 This is why Google index is focusing on mobile before desktop promotion, and if you are not mobile-friendly or you don`t have a responsive website design, that will set you in the last SERPs positions.

BETTER UX: To optimize the SEO of your site, you must focus on the User Experience. The user experience is decisive when interacting with the interface of your web page or mobile application. Your business’ success depends on your customers’ satisfaction. According to a study from the Oxford Journal, “The goal of UX design in business is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”

KEYWORD RESEARCH: Keywords still serve to position sites on the web. However, its use has been transformed alongside innovations in digital marketing. Web tools like Rankbrain have revolutionized the use of keywords nowadays. Keywords are not recognized as isolated pieces anymore. Instead of that, the new technologies allow to put keywords in context, group them in Keyword Groups or classify them into Parent Topics. This organizational structure makes the use of keywords through content generation much more effective.

CONTENT MARKETING PLAN: High-quality content assures massive website traffic. Hence, content must be planned strategically, considering the expectations and needs of your audience, your competitors, the trending topics related to your business and the newest trends in digital marketing. Content creation is one of the Top Google Ranking Factors this 2017, so don’t miss out on it.

LINK BUILDING: Sharing links that are related to the content of your page is another ranking factor for your site’s SEO performance. Avoid the bad habit of buying Blacklists (Black Hat SEO) because in the long term this can be harmful to your website. Get focused on building links that are relevant and provide high-quality contributions to your site.

White Hat Techniques are the right approach to achieving results in SEO and a better positioning to your website in the SERPs. Considering the previous tips and working with a good digital marketing team will help turn this into a reality.

If you want to learn more about SEO and how to grow your business through it, contact us.