What is the secret to creating a campaign that is going to go viral? The answer is complicated. In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder.
Creating a marketing campaign that goes viral is the goal of every marketer. Pursuing viral content means you’re invested in content that’s purely shareable, content that’s likely to get retweeted, liked, and commented on.
Some viral content goes viral because it fascinates us one way or another because it’s weird, unsolvable, or controversial.
BuzzSumo analyzed 100 million articles to see why content goes viral and here’s what they found:
- Longer articles get almost double the shares. The study also found that more articles actually had less than 1000 words.
- Post your content on the right days of the week. The best overall day to post content in on Tuesday.
- List articles get way more shares than others articles. List post makes it easy to absorb information, just make sure you chose the most shareable list size.
- Always add at least one image, images grab people’s attention way more than text. So, use images as often as possible in posts.
- Cute and happy articles. Make your friends and followers laugh. People don’t like sharing sad content.
- Quizzes feed egos. Be creative and feed people’s narcissistic side, there are plenty of free quiz markers online.
- Make your articles visual. So, be strategic and create visual infographics combined with lists.
- Repost your content to get way more shares. You can double, triple, and even quadruple shares by reposting content after about 1 week.
- Get social influencers to share your posts by creating content about them. Awesome things they’ve done, or are doing.
- Be transparent. having an author byline increased shares on every major social media platform, except Facebook.