Designing, developing and maintaining a web page involves more than a mere formality or fulfill the requirement of being displayed in the digital market. The primary goal of your website is to show your brand/company and attract potential customers who will continue to do business with you.
The success of any small business is assured if its owners become aware of the functional value that a well-structured and optimized website can provide. That is the reason why we always focus on the importance of a good investment when designing and developing your website. It is important to consider all the key elements that will allow you to position the site to achieve the greatest number of conversions possible while at the same time boosting your search engine ranking in Google.
The following eight tricks will help you optimize your website to become a high converting one:
- Define your value proposition: We mentioned this topic in our previous post “Strategic SEO Decisions To Make Before Designing and Developing Your Website” that having a clear purpose helps you send a direct message to potential customers, so they will head easily to your website. Do not be afraid of showing your products and services, highlight them within the web design, and accentuate what makes you different from other businesses online. The longer your customers stay on the website, the more conversions you will get.
- Simplified Navigation: People prefer simple navigation. Your customers want to find what they are looking for in the least amount of clicks as possible, so keep it plain when designing your website.
- Predictable Layouts: A high converting web design is usually simple to understand and navigate, as we previously mentioned. One way to do this is to maintain a predictable web structure that is somehow familiar and not intrusive to the users so they will feel confident and identify with the site, leading to higher conversion rates. Avoid using flashy elements during the web design, these usually become distractors and end up driving away the users to take the action we want them to take.
- Brand Consistency: Once you have a defined design layout, keep the same style throughout the web page. Use the same type of fonts, logos, images, color palette, etc. This will generate uniformity, strengthen brand identity and make your site navigation predictable, which always turns into more conversions.
- Strategic CTAs: Call to Actions are very important digital tools to get conversions, but they need to be well designed and strategically planned. CTAs should be eye-catching, thus generating an intentional distraction element in the audience to make them take a predetermined action. Usually, using a single call to action per page is the most recommended; however, if you use 2 or more CTAs, organize them according to their priority and make sure their presence is relevant and in tune with the content next to them. Thus, the CTA will be seen as an important input to what the user is looking at, and not as a simple advertisement.
Simplified Input Forms: Remember your users will always prefer to get what they need in the shortest possible time. Forms usually generate customers’ predisposition, this is why you must provide simple and quick filling forms. How much information are you asking to your customers? Which data do you really need or use? Are you requesting information easy to supply? Are you using an easy-to-understand language for the user? Conversions depend on the way forms are set.
Users’ Clicks Reduction: Identify what is the main action you want your users to perform on your page. Do you want them to register your data? To make a purchase? To share your content? Once you get it, count how many clicks you need to complete that action. Avoid pop-ups and other interruptions that increase the number of clicks and distract users from taking action. The number of clicks that users have to give on your page determines whether they convert or not. Reduce the number of clicks to the minimum possible.
Responsive design: This seems to be the key element to optimize your web page at all levels. Responsive design is also decisive to boost conversions. Keeping design consistency across all types of devices will make your customers feel more attracted to your website. Remember responsive design determines your website positioning on the market through shares, and people will be willing to share your site if it is high quality and adapted to all devices.
At Second Crew we know that increasing conversions will be always the predominant website goal. This will inevitably attract what your company needs: satisfied customers, positioning your brand, and greater profits. To learn more about web design and the current trends download our free e-book!