Visibility is one aspect of marketing that won’t change that’s why marketers use every tool in the kit, from native ads and influencer channels to visual storytelling.  The biggest trends are helping marketers engage consumers more directly by circumventing distractions and increasing their marketing reach.

Here are five social media trends that will dominate 2017.

Live video streaming:

Social media users are beginning to demand more in-the-moment content, giving them a vicarious view into a world or event they’d previously been unable to access. Every day more and more apps and platforms are giving live streaming functionality utilized by more brands and more individuals than ever.

Influencers:

Influencer marketing gives brands the opportunity to create word-of-mouth buzz through personalities whom consumers already follow and admire, When influencers are used effectively, they create natural ways to seduce a target audience.

Social messaging:

Users around the world are logging into messaging apps to not only chat with friends but also to connect with brands, browse merchandise, watch content and exchange messages, pictures, videos, and GIFs in one simple app.

Social Media Ecommerce:

We live in an era where change is sweeping the world of business and online business has created a whole new avenue for people looking to establish their businesses. Many consumers would rather shop online than in-store that’s why Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products from directly within their apps.

Virtual Reality:

Virtual reality is still new to the marketing scene, and in 2017, we predict the market will get even more popular. GoPro has released a series of VR clips on YouTube. But there is also a big potential for VR to be capitalized on in the social media environment and brands will focus heavily on creating VR content.