Facebook Ads now come in several varieties. You can promote your page, posts on your page, actions users took, or your website itself. Facebook Ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
Many people think that they should be able to sell their products and services right from a Facebook Ad. And in that case, we say that Facebook Ads rarely work unless you have your targeting set right and are only targeting your warm market as people who know you, who have visited your website or are on your e-mail list. If you want to shine you have to follow one of these 3 goals:
- Building your e-mail list by offering something good for free.
- Send traffic to your website so that people can read a blog post or get a freebie.
- Getting engagement from your current Facebook community.
The great thing about Facebook Ads is that you can measure exactly how much it costs to get someone into your list. By using a Facebook Conversion Pixel, with Facebook Reports you can get detailed information on click-thru rate, cost per click, cost per conversion, and more. Now you know which ad is working the best for you. Another wonderful thing about Facebook Ads is that they can go viral if you are offering something really good. They can get shared, people tag other people to have them see the ad, and when people interact with the ad in some way, their friends can see that activity. This is all FREE advertising for you.
So, to answer the big question: Do Facebook Ads Work? The answer is yes, when focusing on lead generation or driving targeted traffic to a website.