SEO innovations are unpredictable. It seems Google loves working on developing optimizing algorithms for websites ranking. Keywords, link building, content generation or inbound marketing, are some features that keep evolving to get the most of SEO. Search engine marketing should not be confusing.
These are the most common SEO myths, take a look at them and start optimizing to improve your website ranking:
Myth #1: “I have to submit my website to Google.”
Even if you don’t submit the URL to Google, your site can still be visible for Google search engine. When searching on Google, you’re not searching the web; you’re using Google’s index. Submitting your site to Google doesn’t guarantee it’s SEO optimized. Crawlers will find your site no matter what, so don’t panic if you haven’t told Google about your site. It won’t affect your website ranking.
Myth #2: “Link building is better than content generation.”
Building links is an important website ranking factor for search engine marketing, but its use has changed. Nowadays, quality in content generation is more efficient than building links. That’s why you must share compelling content, through specific links, which take your audience to relevant pages. Content generation has become essential to position websites now more than ever.
Myth #3: “HTTPS encrypted is not important for SEO.”
How important is privacy when using the Internet? We don’t want hackers to intercept our data. Since 2014, Google considers HTTPS for the ranking algorithms so websites out of compliance will see their website ranking affected.
Myth #4: “SEO is just about website ranking.”
Ranking is important, but it isn’t the ultimate goal. SEO is so much more than being #1 on Google, and higher rankings don’t result in more traffic. Instead of worrying about getting the first place in Google search results, invest efforts and resources to adding value to your audience. This will drive your website to the top.
Myth #5: “Meta descriptions have an enormous impact on website rankings.”
Meta descriptions are important for SEO and can convince people that your page is worth visiting. Yet, they have no influence on search ranking. These HTML attributes may not affect rankings, but they do affect click-through rates, which is important too.
Myth #6: “Pop-ups spoil my ranking in search.”
Pop-ups are used to generate leads but when overused they can be harmful to your website ranking. In August 2016, Google announced that it would penalize sites with intrusive pop-ups. Keep in mind that not all pop-ups are bad, but those that disrupt user experience will also affect your website ranking in search.
Myth #7: “The key to SEO is keywords optimization.”
Algorithms such as RankBrain are very useful to find keyword topics and relate them to other ones. Nowadays, you don’t need to write content by using your keywords word by word. Google search engine identifies the use of synonyms and related terms to understand your content.
Myth #8: “Keywords must be an exact match.”
Keyword-stuffing is another reason that Google penalizes website ranking. The goal of using keywords should be to inform the reader about the main topic. Avoid using keywords to attract search engines by showing as many keywords onto the page as possible.
Myth #9: “The H1 is the most important on-page element.”
Headlines are important web features, but they are not the most important elements on your website. Even though they provide details about your site, headlines are used as styling elements. It’s not how you use header tags but how you present the most compelling information in your web page. Locate the most important information closer to the top of the web page, which is where your visitors will look first.
Myth #10: “My homepage needs a lot of content.”
The Home page gives the first impression of any website. Opt for a web design that is simple and attractive. Use your homepage to share information about your business such as location, what you offer, what you do, and all you expect your visitors to do.
Myth #11: “The more pages, the better.”
SEO is more about high-quality content than pages and link-building quantity. Content focused on user’s experience is more efficient to increase traffic. Having many internal pages is not that effective. Extra pages will not help you reach your goals if the content you share is not relevant.
Myth #12: “Good user experience is not a rule.”
Good user experience is more important than ever. Google recommends different websites according to your needs, so they make sure that you will have a good user experience. Consider some elements such as page load time and content quality, to improve the website’s user experience and website ranking.
Myth #13: “Google won’t know if I have bad sites linking to my website.”
Google isn’t dumb. Don’t be a fool and try to kid Google because they know everything. If you are using bad sites linking to your website, stop doing it! Start doing things right and avoid using black hat SEO techniques on your site. Keep your page away from these practices.
Myth #14: “Local SEO is not relevant.”
Local SEO is on the top, and you can’t ignore it. Having a web page is not enough anymore. If you want to be found easier and faster, you should optimize the local search of your website. Google values local SEO more than ever. The Pigeon algorithm proofs how important local SEO optimization is for website rankings.
Myth #15: “Images don’t need optimization.”
Images provide a great opportunity to get your website as visible as possible. Include relevant data on the image name to give Google a clear signal about what the image is. Search engines can’t check images so all the information you provide in the image alt-text will be helpful for Google. Keywords matter on your images too, so make a good use of them implementing alt-text.
Myth #16: “Answer boxes only matter if you’re Wikipedia.”
Answer boxes are a great strategy to drive traffic to your website. Answer boxes help your website ranking even above the first page in the result lists. And yes, you may think that answer boxes have a particular preference for Wikipedia, but that isn’t true. If your website provides high-quality content that’s well-structured and relevant to your audience, you can get this privileged rank too.
Myth #17: “SEO is not just about IT.”
SEO should be about being Simply Excellent Online and not just performing technical expertise. Even though SEO requires certain technical best practices, it also focuses on other elements to guarantee website optimization.
Myth #18: “A mobile optimization strategy is not necessary.”
According to Hubspot, websites that are not mobile optimized had an average of 5% decline in organic traffic. One of the most important Google criteria for website ranking on the top is mobile-friendly. The Mobilegeddon algorithm was created to identify “mobile-friendliness” on websites. Avoiding these conditions could represent penalizations to your site. Get a responsive site and develop marketing strategies to provide user experiences without being intrusive.
There you go! Now you know how it works. Start making the most of SEO for your website. Were you doing something wrong? It’s time to correct it. Work on these SEO features and develop more efficient search strategies to improve your website ranking.
Find out more information about search engine marketing and other key factors that influence SEO. Download our 2017 Future SEO Trends Report.
Need Help? Second Crew is ready to improve your SEO website ranking. Contact us!